Overview: Opened a dictionary to a random page and incorporated at least one word into a candy package design. Chose the word “Batter” to use in the candy design company name. 

Design: I came up with Batter than Chocolate company. This company sells dried fruit covered in a milk chocolate coating with cake batter in the middle layer. This chocolate-covered candy was created for those “health-nuts” and the people who eat trail mix by the handful. They can eat their nuts and dried fruits all day but when they want a sweet treat, these consumers can turn to our candies. We’ve created a variety of unique and delicious flavor combinations that would make any mouth water. Some flavor pairings include vanilla cake batter and blueberry, carrot cake batter and raisin, brownie batter and pomegranate, etc. 

Batter than Chocolate’s mission is to capture the essence of deliciousness with a fruity twist. We are driven to add a new take on chocolate-covered fruits while still making the candy addictive. We added the cake twist to add another option for those who want only a few bites of cake without buying the cake itself. This candy is modern with a fun pop, much like the target audience. Batter than Chocolate is nowhere close to those raisinettes that sit at the back of movie theater shelves.