Ronald McDonald House Charities® of the Bluegrass Campaign
Work Created
Website Landing Page
Website Page
Direct Mail and Sticker
Email Templates
Social Media Package
Facebook Group
Group members included Emme Schumacher, Maigan Williams and Olivia Ford
Overview: My group created a campaign for Ronald McDonald House Charities® of the Bluegrass targeting donors who donated last year but have not donated this year. Through our research we found that RMHC® had an opportunity to be more personal with its donors (i.e. sending thank you notes and consistent communication) and show the impact donors have on the Families.
Goal: With our campaign, we encourage people to donate monthly, join our community and become a Friend of our Families. Not only will donors be making a difference in the small things in the RMHC® Families’ lives but they will also be able to follow along as the RMHC® Families reach different milestones.
Approach: To do this, we decided to structure the campaign around the role of a family friend. This campaign shows donors how they can be a “Friend to the Families”. Family Friends are often very influential people in everyone’s life and are there to help with everything.